Sumerian Records founder Ash Avildsen has expressed his frustration with AI-generated music dominating streaming services and even partnering with major labels like Warner Music Group, who recently collaborated with Suno. In a lengthy social media post, Avildsen called for a “velvet revolution” of artists and labels to resist the rise of AI in music, inviting high-ranking executives to debate him on the issue.
The term “velvet revolution” refers to the peaceful transition of power in Czechoslovakia in 1989, which ultimately led to the formation of the Czech Republic and the Slovak Republic in 1992.
“We will not quietly surrender to the corporate powers that be, as they continue to marginalize human music and devalue its worth,” wrote Avildsen. “The major labels and tech giants have joined forces to promote AI-generated bands, but their true motives are clear: to prioritize shareholder interests over artistic value. They’re not invested in the success of individual artists, only in boosting their own profits. 
“The current streaming model is designed to benefit those at the top of the food chain, with royalties allocated based on a numeric meritocracy. Allowing AI bands to dominate streaming platforms is akin to forcing human artists to split their earnings with a computer program that requires no creative input or emotional investment.
“It’s time for a collective uprising of artists and labels to challenge the status quo and refuse to comply with the outdated practices of the old guard.
“As we enter 2026, we must present a united front against the devaluation of human art. A solution will be unveiled in January, offering a new paradigm for music and video releases that draws a clear line between those who value human creativity and those who prioritize profit over people.
“Without human artists and the teams that support them, the tech companies and distributors are nothing. It’s time to remind them of their place. I invite any CEO or executive from a major label or tech company to engage in a live debate with me on the AI crisis. Thank you for reading.
I wholeheartedly agree with Avildsen‘s sentiments. If we reduce music to a mere commodity, mass-produced and streamlined for efficiency, we’ve lost sight of its true value.
